Print on demand

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What is Print on demand (POD) and how does it work.

You can work with a supplier to customize white-label products, such as baseball hats and tote bags, and then sell those products on a per order basis under your brand.

Print on demand means that you don’t have to pay the full price of the product until after you’ve sold it. This eliminates the need to purchase bulk inventory or buy large quantities. It is a very popular business model in ecommerce.

Your supplier will take care of everything after the sale, including digital printing, order fulfillment, and shipping.

Print on demand has a major advantage. Once you have everything set up, you can only click a few buttons to place an order.

Print-on-demand can be used to:

  • You can test a new business idea and a product line for your existing business without taking on inventory risks. This is a great side-hustle.
  • Market an audience you have built (print on demand is a great choice if you are a YouTuber, cartoonist or other artist who prefers to create than fulfill orders).
  • Make original products for a niche market (e.g., tshirts for long-distance runners)
  • Print one-off or small quantities of printed on demand teshirts and books, shoes, bags wall art, wall art phone cases, clocks laptop skins, mugs and other merchandise
  • You can test ad copy: Since you don’t have to pay upfront for print on demand, you may run ads to find which items and designs are most popular. You can increase your ad spending if you receive a large number of orders.

Print on Demand: The pros and cons for your ecommerce company

You can use print on demand to create a business using the dropshipping model. This means that the shipping and products are handled entirely by third parties. This is one of the easiest ways to source products or start an online business . But you need to be aware of the pitfalls and limitations before you jump in.


  • Quickly create products. After you have the design, you are able to quickly create the product and place it on sale.
  • Shipment of orders is handled by the supplier. You are responsible for shipping and fulfillment. You are only responsible for customer support after the sale.
  • Lower risk, low investment It’s much easier to add or take out inventory, test new ideas, and pivot your approach.


  • Lower margins. Your costs per item will naturally be higher than if your order is in bulk.
  • You have less control over shipping. Shipping costs may vary for different printed-on-demand products. If you are looking to make your unboxing experience stand out, there are limited options.
  • Products are limited. The product and vendor will determine your ability to customize the products. You will need to consider the costs of base, customization options and sizes available when choosing a vendor.


Print-on-demand best services to create custom products

Although many print-on demand services may look similar, you will need to carefully evaluate the options available. This is based on your products, shipping location, and desired retail price. Print on demand has become more popular as a market.

A low price for one product may make it an obvious choice. However, it takes 21 business days to reach customers using the most economical shipping option.

When evaluating print on demand companies, it is crucial to do your research. Google and other review websites are your friends. You can be financially hurt by choosing the wrong print-on-demand company.

We have compiled a list of the top print on demand websites that can be used in a wide range of situations to help you. These services are all free and you only pay for the product. They also integrate with your Shopify shop.

Let’s take a look at the top print on demand websites.

1. Printful

Printful has a wide range of quality products and brands, including Gildan, American Apparel, and many others. It is a favorite choice for print-on-demand websites. Easy-to-use mockup creators and the option to add your branding to the unboxing experience.

Printful has a variety of printing options that you will want to know about, especially for apparel products.

  • Direct-to-Garment Prints directly onto clothing – especially for simple designs (e.g., witty T-shirts). As a result, you can only print on specific areas of the product.
  • Cut-and-Sewis sometimes called “all over print.” This is when the clothing article is cut and printed onto, then reassembled for seamless printing across the entire item. Although the initial costs are higher, you can create a premium product that will sell better. This should not be confused with “sublimation print”, which can achieve an all-over print but is less precise and more cost-effective.
  • Embroidery may be the most complicated printing method, as the final product is a threaded design with 3D effects. This works best for simple designs with a limited number of colors and products such as hats.


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Be aware of the impact that additional customizations can have on the price. You will typically pay a small fee to print on the sleeves or inside labels, in addition to the base cost.

Printful offers apparel as well as mugs and bedding.

2. Lulu Direct

Lulu, a self-publishing platform that allows you to print and distribute your ebooks and books. It also offers many tools. It is one of the most well-known print on demand companies.

Lulu Direct lets you select from a variety of book sizes, binding types and page/print quality in order to create your book product.

Lulu Xpress doesn’t have a built-in editor that allows you to design your book. However, there are downloadable templates available to help you get started. You can even use the transparent pricing calculator to estimate your project’s cost, as well as various shipping options.

If you order bulk, there are discounts.

3. Gooten

Gooten is similar to Printful. You can customize many products with several unique Gooten items, like calendars or dog beds.

Gooten prints its products using an international network vendors and dropshippers. This means that there is more variation in the quality of its items and their shipping. This also means that you will likely see lower shipping and product prices.

Gooten’s intuitive image editor gives you an idea of how your final product will look.

4. Printify

Printify offers another print-on demand service, with the same selection of t-shirts as usual. Printify offers an international vendor network, which allows you to order unique white-label products such as clocks, watches, shoes, and water bottles. This is what makes Printify stand out. Printify boasts more than 200 products that you can print on.

Printify is completely free to use. However, you can purchase a premium subscription for $29 per month to get 20% off all products. This is a great option if your goal is to grow later and increase your profit margins.

Designing even if you aren’t a designer

Print-on-demand products are only as good as the design. You don’t have to be a full-time designer in order to source original designs. Recent surveys have shown that 32% of shop owners source designs from outside.

There are many options for producing your own designs. However, it is important to understand some key concepts so that you can work well with designers.

Preparing your design file is the most important step. You should tell designers that the design is intended for printing when you work with them. It is important to save your design at 300 dots per inch (dpi) when working with designers. Upload images that are the same dimensions as the product’s printing area.

Print specifications can change depending on the type of printing used. If in doubt, send the designer the print specifications for the product to ensure they are clear.

Most cases, the file that you upload will be either a PNG (or PSD) in most cases. Remember that transparent backgrounds will make the background of your t-shirt the background color.

Design ideas and designers: Where can you find them?

The best scenario is if you are a professional designer, or have a good relationship with one. Don’t let that discourage you if your skills are not in demand. This is for.

There are many designers who can help you with and 99designs. They can create usable designs if you give clear instructions. This is how to add context and clarity to a design project.

  • Gain insight into your audience. Let them know what your website is for and who it is for. Your website can be a great help.
  • Be clear about what you are looking for. Give feedback at every stage.
  • Show them examples of your work.

You should have no trouble finding a talented designer to help you bring your ideas to life. It is important to decide what you want to create.

It will all depend on the target audience of your product. However, you can get design inspiration from:

To brainstorm ideas, you can search for messages, styles, and content that resonate with your target audience. Be sure to respect the work of others.

You can also use social media to test your ideas. These are some ways to make the internet your focus group.

  • Post to your Facebook network or to groups.
  • To solicit feedback, use Instagram’s Question and Poll stickers
  • Send a rough draft of your design idea to a subreddit.

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Tips to get started with print on demand

Although it might seem easier to use a print-on demand service than managing your inventory on your own, there are some things you need to be aware of. There are creative solutions for almost all of these problems.

These are the top tips for printing on demand.

1. Always order samples

When you use print-on-demand services for selling online, quality assurance is crucial.

It is important that your product arrives in the same condition you ordered. Printful offers a free sample and discounts up to 20%.

You can also use samples to ensure product quality.

2. Shipping can be strategic

Shipping can be complicated even if you don’t ship products directly. You need to know how to communicate your expectations with customers and what shipping costs and times will cost. Companies that have the best print on demand will be open about shipping and proactive in sharing information about any delays.

When shipping, you will need to account for printing times. No matter what the shipping time is, add two to four business days to the production times. Depending on the product, it may take longer.

Be upfront about shipping times, or you will end up with a support email full of shipping questions. You can outline what you should expect on your FAQ page , or create a Shipping page to help customers understand shipping.
Try to include shipping costs in your retail price if you can. Studies show year after year that customers can be discouraged from purchasing if they are surprised by shipping costs at checkout. Free shipping can also boost your marketing efforts.

  • Even if shipping is not available in all regions, free shipping can still be a powerful sales tool and gives customers an additional incentive to purchase.
  • Customers are encouraged to add more items to their carts to meet the threshold. This will help you get a lower total shipping cost by shipping all your products together.
  • To justify a longer wait, you can use free shipping. If they can save money shipping, many consumers will be willing to wait longer to place an order.


3. Make mockups to show your products

Mockups can be used to capture compelling photos of your products.

Print-on-demand companies can help you make your own mockups. These can be used to show your products in person or flatlay. There are many other services that can help you bring your products to life.

These mockups will help you sell your products to customers. It can pay to go an extra mile. allows you to create photo or video mockups at $8 each using the tool. If you are familiar with Photoshop and other photo editing tools, Mockup World and Behance offer templates.

4. Find your niche and build an audience

Print-on-demand products will have a lower margin so you need to be strategic in how you position your brand. A clearly defined audience, such as dog owners, can help reduce costs and increase profits.

A niche is a way to build an audience that will become an asset. Here are some marketing strategies you can start immediately:

Building a loyal audience is key to building a sustainable business, whether you print on demand or not.


5. Your online store can be created

You’ll find many marketplaces where you can sell your custom designs if you are interested in print on demand. RedBubble and Zazzle, for example, offer POD services when customers create stores on their platforms. You can also sell custom products on Etsy, eBay and Amazon.

These marketplaces have their benefits. Amazon has 300,000,000 active customer accounts around the world, which means more eyes on your products. Etsy boasts over 80 millions active buyers. Zazzle is a well-respected company that lists hundreds of millions of products every year since 2005, when it was founded.

Marketplaces offer shoppers choice and an easy method to locate products. They don’t provide you with a controllable shopping experience. This is a unique opportunity for you to start your own startup.

You can create a branded storefront using an eCommerce platform like Shopify. This allows you to control how your store looks, feels, and how people interact with your brand. You can also integrate it with the top POD services, so that everything is done from one place. You’ll also save money by owning your store.

Shoppers who don’t trust brands like Amazon or Etsy may find it enjoyable to get to know your brand as well as browse your website. It’s easier to keep in touch with them through email, remarketing ads and social media profiles. This allows you to build a lasting relationship beyond the market. A website is a great way to establish your brand.


Design, test, market, and grow

For new entrepreneurs, or anyone looking to try an idea before investing in it, print-on-demand is a great place to start. You can find thousands of white-label products and many combinations to go with them.

Certain combinations will sell more than others, but it is possible to reuse the same core design in multiple products.

If your business idea is successful and you begin to generate meaningful sales, you can move from print on demand to owning your inventory. Or, continue using these services while looking for new ways to expand your reach.

Print-on-demand is a great model because it allows you to be flexible and gives you time to grow your business.

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What products can be used to start a print-on-demand business?

It is not an automatic process for sale to occur. To sell your product, you must have high quality products and unique designs.

When starting a print on demand or POD business, apparel, especially T-shirts, is easy to get started. Because they are the most in-demand, T-Shirts are more likely to be sold than other items, even if the quality of your designs is excellent. After you have data, you can sell your designs on shirts and expand to other categories.

A book is the best product to launch a Print-on demand business. However, any creative product that customers will order can be benefited from a POD distribution system.

What happens if my POD product is returned to me by the customer?

Stacy Caprio, the founder of Growth marketing shares that…

My personal experience with selling print-on-demand products has shown me that you will have to pay the return shipping costs. POD’s won’t allow you to return an item that was made specifically for you. Amazon Merch is an exception. They eat the return costs, but you don’t get any of the sales profit.

Publishing would require that the customer returns the product to the retailer where it was purchased. The printer would then return the item to the customer. Ingram offers the possibility of sending back the copies to a publishing company, or they can destroy/recycle them.

Paul Davis advises that you should review the terms and conditions of any print on demand provider. If you feel it is necessary, you can add additional terms. Some print on demand providers will accept returns and handle the replacement or refund. Some print on demand are white-label, where you must process the returns and provide your refunds.



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